The Everyday Icon

FIRMA

Our debut fine jewelry collection, Firma, transforms the brand's signature into a series of timeless pieces. 

The collection reflects a quiet confidence in what lies ahead. It celebrates those who embrace opportunity with optimism and move through the world with purpose.

Designed with versatility at its core, the collection's philosophy is that the most meaningful pieces are the ones worn every day.

shop now
  • Firma Ring
  • Firma Ring
  • Firma Ring
  • Firma Ring
  • Firma Ring
  • Firma Ring
  • Firma Ring
  • Firma Ring
  • Firma Ring
  • Firma Ring
  • Firma Ring
  • Firma Ring

Firma Ring

Dhs. 500.00 AED
Dhs. 500.00 AED
Sale Sold out
Finishing Material:
Ring size:

  • Firma Bracelet
  • Firma Bracelet
  • Firma Bracelet
  • Firma Bracelet
  • Firma Bracelet
  • Firma Bracelet
  • Firma Bracelet
  • Firma Bracelet
  • Firma Bracelet
  • Firma Bracelet
  • Firma Bracelet
  • Firma Bracelet
  • Firma Bracelet
  • Firma Bracelet

Firma Bracelet

Dhs. 650.00 AED
Dhs. 650.00 AED
Sale Sold out
Finishing Material:

  • Firma Earrings
  • Firma Earrings
  • Firma Earrings
  • Firma Earrings
  • Firma Earrings
  • Firma Earrings
  • Firma Earrings
  • Firma Earrings
  • Firma Earrings
  • Firma Earrings
  • Firma Earrings
  • Firma Earrings

Firma Earrings

Dhs. 450.00 AED
Dhs. 450.00 AED
Sale Sold out
Finishing Material:

  • Firma Necklace
  • Firma Necklace
  • Firma Necklace
  • Firma Necklace
  • Firma Necklace
  • Firma Necklace
  • Firma Necklace
  • Firma Necklace
  • Firma Necklace
  • Firma Necklace

Firma Necklace

Dhs. 1,100.00 AED
Dhs. 1,100.00 AED
Sale Sold out
Finishing Material:

ready to wear

View all
THE HOUSE

We design for the woman who moves with intention.

Every piece is pattern-cut, weighted, and finished in

our Italian ateliers — built to be worn for years,

not seasons.

Read our story