Slow Luxury Fashion Brand StoryÂ
House of Yamina; is an exquisite boutique where classic patterns reinvent femininity and luxury meets craftsmanship in every stitch. More than a timeless women's clothing brand; HOY is a movement that encourages women to value their individual beauty, strength, and grace.Â
House of Yamina, which was founded out of a love for fine craftsmanship and quality, has a line that embodies slow luxury fashion. Every single one of our designs is a call to find your feminine energy, which is profoundly empowering, effortlessly stylish, and proudly elegant.
Where It All Began
A Legacy Woven in Time
House of Yamina is more than a brand it is a tribute to an unbreakable legacy. Inspired by the founder’s grandmother, Yamina, whose gifted hands crafted elegance without patterns, our story is stitched with heritage and intuition. From the vibrant streets of 1970s Algeria to the ateliers of today, her spirit lives on in every thread we weave.
Honoring the Past, Designing the Future
The Journey of Reinvention
Fashion is not just about garments; it is a language of identity.
Naila Ait Ahmed embraces this philosophy, carrying her grandmother’s timeless wisdom into a new era of luxury. House of Yamina bridges generations, creating pieces that celebrate the strength, femininity, and vision of modern women who write their own stories through style.
Craftsmanship Meets Purpose
From Italian Ateliers to You
Each piece is a testament to our devotion to quality. Crafted in Italy, our collections reflect the finest materials and artisanal techniques, ensuring elegance with every detail. More than fashion, our designs are heirlooms timeless, versatile, and infused with the soul of Yamina heritage.
The Beginning of an Iconic Story
A Tale of Legacy
The debut collection, A Tale of Legacy, is an ode to the powerful women who shape history. Designed for the bold, the refined, and the visionary, each piece embodies the delicate balance of heritage and modernity. This is not just fashion it’s a statement, a continuation of Yamina’s artistry, and a new chapter in an everlasting legacy.
Rooted in Legacy, Thriving in Dubai
A City as Bold as the Women We Dress
Dubai is more than our home it is the canvas for our vision. A place where innovation meets heritage, where cultures converge, and where bold dreams take form. Just like Yamina’s legacy, Dubai stands for resilience, elegance, and reinvention.
