Threads of Resilience: How Tweed Climbed the Social Hierarchy

In the world of textile, tweed fabric is a self-made star, and an ambassador for the old world high-society. It came through centuries of tradition and craftsmanship, morphing from rugged workwear into a symbol of quality and timeless style. Whether you’re a fashion history enthusiast, or simply curious about the fabric of our beloved Tweed Aveline and Tweed Essence sets, understanding the history of tweed offers an insight into one of the most iconic fabrics in the world.

What Is Tweed?

Tweed is a coarse fabric known for its woolly texture, woven patterns, and high durability. Originally, “Tweel” was the Scottish name for fabric woven in a twill pattern. The legend has it that in 1826, a cloth merchant from London misread the word “tweel” for “tweed”, in an invoice he received from another merchant in Scotland. He presumed it to be a Scottish brand name for fabrics from the Tweed River region. And so, the fabric was advertised as “tweed” and the term stuck. That is the lore anyway. Woven from local sheep wool, it was first worn by farmers and shepherds in the remote hills of the Scottish Highlands and rural Ireland. The warmth and durability this fabric provides shielded the farmers from the harsh winters.

The Rise of Estate Tweed Among the British Elite

By the 19th century, tweed had made its way from farming and the working-class fields to the aristocratic scene. British elites traditionally hosted outdoor parties on rented property in the countryside in Scotland. To make it fashionable, countryside landowners began commissioning unique tweed patterns known as Estate Tweeds to provide for their elite tenants. These custom designs acted as camouflage during outdoor hunting parties, and as visual identifiers for individual estates. This personalized approach to tweed helped elevate the fabric into a symbol of status, luxury, and gentlemanly style.

Harris Tweed

When we talk about authentic Scottish tweed, one name stands out: Harris Tweed. This iconic fabric is still handwoven by artisans in the Outer Hebrides, using methods passed down through generations. Protected by law, only tweed produced in this region can carry the Harris Tweed Orb trademark. Its deep heritage, vibrant colors, and artisanal quality make it a global favorite in luxury menswear and womenswear.

Tweed in Modern Fashion

When it comes to women’s fashion, 20th century designers like Coco Chanel are to be thanked for incorporating tweed into women’s garments. Her famous tweed suits offered both structure and softness, empowering women to be bold and to challenge gender norms in style.

Today, tweed continues to evolve. Embraced by streetwear brands, sustainable fashion labels, and high-end designers alike. It remains a favorable fabric in luxury fashion collections. It is the perfect choice of fabric to showcase exquisite tailoring and an impeccable cut.

Why We Still Love Tweed 

Besides the aesthetic charm, tweed offers enduring practicality and a luxurious experience. High fashion brands are now starting to embrace sustainability and becoming environmentally responsible. The dense weave of tweed provides unmatched durability and this is why tweed garments are considered sustainable and long-lasting wardrobe staples. This resilient fabric doesn’t only work with classic silhouettes, it is constantly reimagined by designers in new cuts. It bridges the gap between timeless elegance and contemporary fashion, holding a coveted place in urban wardrobes.

As a heritage devotee, House of Yamina had to dedicate a space for tweed in its first collection Tale of Legacy. Our Tweed Aveline and Tweed Essence sets offer a modern spin on the classic look. With our cropped blazers and our signature mini skirts, this precious fabric makes a fresh appearance. Designed with women’s comfort in mind, our tweed sets offer a lush experience of comfort and style.